Yes, Virgina, there are simple villains in climate change

Andrew Revkin, in his continuing efforts to be the bard of inactivism, wants us to know the climate change is everyone's (and thereby no one's) fault:

We grew up in the twentieth century when everything about the environment was either “woe is me” or “shame on you.” It’s all coming undone, and it’s your fault. That is so antiquated when you look at a problem like climate change, where there’s no whodunit. It’s, ‘We all dunit.’ We’re all using energy. You can punish Exxon, but I still have to fill up my Prius once in awhile and my mini van, which I need because we have two dogs, is not the most efficient vehicle in the world. So whodunit? Me. But the old model was that it had to be someone else’s fault and the other part of the old model was we had to pass a law, which basically means the solution is someone else’s solution. It’s government, a treaty, a law that’ll solve it. Things like climate change are just so much more wicked than the kind of problem you would solve that way. We have to get comfortable with the story when there is no simple villain….

This reminds me of nothing so much as Megyn Kelly's recent rant against evil historical revisionists who question the unquestionable reality that "Santa Claus is just white": 



Prompting Jon Stewart and friends to respond along the lines of "Uh, Megyn? Santa Claus isn't real."

Similarly, it's time the internet had a talk with Mr Revkin and explained to him another of the hard truths of adulthood: simple villains aren't real. Truly, they aren't any more real than Santa Claus. Climate change is no exception to the general rule of life that most big problems implicate a large number of people to a lesser or greater degree.

Whilst the civil rights movement was making simple villains out of Bull Connor and Strom Thurmond, there was endemic racism throughout both South and North. Whites everywhere benefited from employment and housing opportunities denied to blacks and other minorities. To this day Americans continue to benefit from centuries of unpaid labor by black slaves which contributed to our economy, for which reparations have never been made, or even attempted.

You are all me!

Stories of simple villainy exist for the same reason stories about Santa Claus exist: they make people happy. Specifically, they make people happier in undertaking just what Revkin wants them to undertake; reform of a social ill to which many people are a party, which will require short-term sacrifices from a lot of people.

The campaign against Jim Crow is one example of how this can be successful. The campaign against smoking is a still more recent example. Smoking has been steadily losing its grip on the American people over the past fifty years:

Smoking rates in the US over time

The simple villains of the tobacco wars were not the individual smokers (of course) but the tobacco companies who concealed evidence of the health risks of smoking, and waged an aggressive campaign of disinformation to cast doubt on the strong scientific evidence of harm (sound familiar?)

The tobacco companies ended up paying out hundreds of billions of dollars in settlements. But were they the only, or even the primary source of the harm caused by smoking? Certainly not. Farmers had to grow the foul stuff. The government subsidized that growth with taxpayer dollars, which makes it pretty rich, one might argue, for the government to go after the tobacco companies.

Hundreds of thousands of supermarkets, corner stores, bars, smoking shops and other businesses sold (and continue to sell) these death-dealing products, to make money.

Tens of millions of Americans chose to smoke this unhealthy product, to expose other people (most damagingly, their own children) to the smoke, and continued to do so, in many cases, long after their own health had been destroyed.

Did the campaign against tobacco target these people? No it did not. Should it have? Obviously not. As targets they are too numerous, too diffuse, too varied in their level of responsibility, too weak individually to alter the course of the epidemic.

Were the tobacco companies unfairly targeted? No! They lied to the public, lied about the science, and did tremendous damage to the public health in the service of their own bottom lines. Nevertheless, making them the simple villains of the tobacco wars was a political decision by those activists working on the problem -- a very successful one. While waging a rhetorical and later legal war on the tobacco companies, they very successfully encouraged a large portion of Big Tobacco's customers to divest themselves from its product. They convinced legislators to heavily tax cigarettes and heavily restrict where you could smoke them. They did this without making the individual smokers targets. They used their simple villains, the tobacco companies, to cast them as victims.

Revkin speaks dismissively of targeting Exxon as a villain of climate change, or using the kind of legislation used against tobacco companies to restrict the activities of big polluters. But he doesn't actually give any real reason why this won't work. Yes, everyone is implicated in the release of GHGs to some extent. Just as everyone is implicated in structural racism to some extent, or in the labor conditions that produce the cheap plastic products Americans so love, or as tens millions of Americans willing participated (many still do) in the tobacco epidemic. But that is no reason why we cannot identify big, destructive actors profiting hugely and deceiving the public and go after them.

Simple villains are a story, a rhetorical choice. In real life nothing is perfectly simple. But identifying bad guys and going after them can be a spoonful of sugar to help social change go down. Action is easier when there is a villain to target; that is why the government has taken vast amounts of action (much of it ill-considered) against the threat of terrorism, and virtually none against the far more dire threat of climate change. And in the complex tale of our fossil fuel addiction, there's no shortage of serious bad guys begging to be highlighted.